Friendship is changing.. For Better or Worse?
For better. We are evolving. But that’s just my own pov. “If you address either boyfriends or money.. Then I’m not coming home for thanksgiving!” Were the words echoing in the the hall from my friend shouting at her mother through the phone. “We are 21, 23 and 24..If we come home with a friend, … Read more
The Great Facerace..
Yesterday, in the world of advertising, brands dealt with consumers. Today brands deal with people. Social media is a medium for people to connect with people. If brands want to successfully coexist in social media with people, they need to play by the people’s rules. In the case of Facebook – There are over 500 … Read more
RE:FORMSCHOOL | Digital Strategy Day 2
DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Read more
RE:FORMSCHOOL | Digital Strategy Day 1
Volunteering for a public, group, not-for-profit project can always be a daunting task. Besides the personalities, different ways of working, levels of commitment, access to resources and everything else, its sometimes difficult to get done what you need to in the amount of time that you have. Over the next couple of days I am … Read more
I “Like” Facebook, but can no longer be a “Fan”
Below is a brief top line that capture three of the most recent Facebook changes and the implications these changes have for brands and marketers. language Change: Consumers connect to (Brand) Pages by clicking “Like” rather than “Become a Fan.” The core functionality of Pages remains unchanged. The purpose of this change is to make … Read more
Mobile Marketing, the Next Game Changer and Why!
A full-scale marketing assault is about to rain down on our lives through mobile, and will surly change the game for good.. And at first it’s not going to be pretty. Below are 7 signs that all point in the direction of Mobile Marketing and what’s to come! 1. Lady Gaga said so.. And for … Read more
Just an observation.. What the cool kids drink..
It seems, for what its worth, that the “Y” generation is trading down. Though the term “trading down”, well is used loosely since we’re talking about Manhattan and bottle service in the hottest clubs around. The ever elusive hot club scene where 20-somethings run around from table to table and rock-out to the wee hours … Read more
Why are Celebs more popular than Brands on Twitter?
So I’m a week late catching this article – though I don’t think the debate will be settled anytime soon.. The pecking order graphic below begs the question – Why are celebs more popular than brands on Twitter? Perhaps because they are people – and not brands.. and people want to follow people and not … Read more
HOW the Digital Frontier is like the “New world” 500+ years later..
Apps on facebook and brand names on twitter.. Get with the program people – it’s like a gold rush, or better yet exploring a new frontier!! This is the best shit that’s happened since Christopher Columbus!! The online world is kinda like the offline world. Except that most of the offline (Physical Reality) has already … Read more
FB stat update..
A nice capture from colleague Keane Angle on recent Facebook stats.
