RE:FORMSCHOOL | Digital Strategy Day 2

DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Read more

RE:FORMSCHOOL | Digital Strategy Day 1

Volunteering for a public, group, not-for-profit project can always be a daunting task.  Besides the personalities, different ways of working, levels of commitment, access to resources and everything else, its sometimes difficult to get done what you need to in the amount of time that you have.  Over the next couple of days I am … Read more

Why Brands should approach SM like consumers do..

Re: Social Media – Is it Strategic or Tactical? Yesterday Carol Phillips posted the following thought and question in her Millennial Marketing ‘Super Consumer’ Community, “Social media offers another way for brands to connect and build relationships with customers and potential customers. It is a tactic most brands should at least consider, particularly if they … Read more

Dear @papajohns, thanks for the apology.. and free pizza!

Thanks for the phone call this past week in response to the note below. Luis handled the situation great. In fact my roommates and I took him up on the offer for a complimentary large any topping, just this past Saturday – and ordered another pie in addition.  Thanks for the hook-up – we’re back … Read more

talkin ’bout my generation.. seriously you should read these if you want us to listen!

➜➜➜Huh➜WhaaaaT??➜➜➜➜➜➜What’s that u say???????????? A national study fresh out of SDSU is confirming that Generation Y really is Generation Me . The jaw-dropping conclusion? 57% of young people believe their generation uses social networking sites for self-promotion, narcissism and attention seeking. Article The fact that young people believe their generation uses social networking sites for … Read more

The future starts..today!! – EXTRA EXTRA EXTRA!!

I doubt it’s arguable. The Apple iphone, platform and distribution system has changed not only the industry, but also consumer behavior. In today’s nytimes.com article, Phillip W. Schiller, head of worldwide product marketing at Apple was quoted, “I absolutely think this is the future of great software development and distribution,” Mr. Schiller says. “The idea … Read more

A Crash Course on Social Media..

Alright.. back from a mini social media vaca, with a quick post on a presentation that Keane Angle (@Keaneangle) and I delivered last week to the CT Press Club as “A Crash Course in Social Media”.  Just a couple of thoughts/builds.. It’s important to remember that presentations are linear.  The subject matter of this deck … Read more

How the f**k do i filter my feeds on fb?

With the launch of the new fb desgin, there seems to be a bit of confusion about how to control the sudden twitter like influx of news about your friends. Hopefully this deck can help.

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