RE:FORMSCHOOL | Digital Strategy Day 2
DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Read more
RE:FORMSCHOOL | Digital Strategy Day 1
Volunteering for a public, group, not-for-profit project can always be a daunting task. Besides the personalities, different ways of working, levels of commitment, access to resources and everything else, its sometimes difficult to get done what you need to in the amount of time that you have. Over the next couple of days I am … Read more
Why are Celebs more popular than Brands on Twitter?
So I’m a week late catching this article – though I don’t think the debate will be settled anytime soon.. The pecking order graphic below begs the question – Why are celebs more popular than brands on Twitter? Perhaps because they are people – and not brands.. and people want to follow people and not … Read more
Dear Papa John,
Thanks for getting to my call as quick as possible. Just like you got to my order. If I have to listen to Papa John talk about baby papa bellas one more time I am going to cancel my credit card order. Plain and simple, don’t run a promotion, over-charge me, not take coupons on … Read more
Lady Gaga goes Bad Ass- tells Bad Romance to “Keep on Walking..”
Whether paid product placement, sponsorship or just plain luck, Johnny Walker Black received some prime time love from Lady Gaga in her performance spot of her new song “Bad Romance.” Are brands forcing these opportunities or are artists doing this on their own. Either way, there is a natural fit and perhaps an opportunity.. Footage … Read more
A Crash Course on Social Media..
Alright.. back from a mini social media vaca, with a quick post on a presentation that Keane Angle (@Keaneangle) and I delivered last week to the CT Press Club as “A Crash Course in Social Media”. Just a couple of thoughts/builds.. It’s important to remember that presentations are linear. The subject matter of this deck … Read more
Wendy’s – we have fish, too!
With McDonald’s impending success of their “Filet-o-fish” spot, Wendy’s must have cut ad budgets and are relying on local chains to pick up the slack..
Puma.. nice job!
new puma spot is pretty cool.. someone should do an off broadway play like this.. Too bad it’s not inbedded. Downloadable though.. enjoy
The Times They Are a-Changin’..
I’ve started a new project.. With 12+ years as a DJ and a life long ambition to be a rock star, i’ve started digging into the music industry to gather insights into the changing world of content consumption and distribution. Just a couple of articles worth noting for future follow-up and dialog. Music Industry Vs. … Read more
Save Essentials – really?
Watch the video, the idea makes sense. And, since I support green products and positive brands, I support this communication. I do however think that this approach may be a bit weak to accomplish the goal of keeping A&H Essentials in the market place. Nonetheless, it’s a good product that’s suffered because of poor communication … Read more
