The Great Facerace..
Yesterday, in the world of advertising, brands dealt with consumers. Today brands deal with people. Social media is a medium for people to connect with people. If brands want to successfully coexist in social media with people, they need to play by the people’s rules. In the case of Facebook – There are over 500 … Read more
The Value of Geolocation Application
It’s all about the story. When it feels good it works! Just like a conversation. At #Influencer10 last week there was a bit of healthy conversation around geo-location type platforms –and the question was posed- looking ahead at SCVNGR, places, foursquare, within music, marketing and art– what is the role of geolocation applications? Or in … Read more
Why are Celebs more popular than Brands on Twitter?
So I’m a week late catching this article – though I don’t think the debate will be settled anytime soon.. The pecking order graphic below begs the question – Why are celebs more popular than brands on Twitter? Perhaps because they are people – and not brands.. and people want to follow people and not … Read more
HOW the Digital Frontier is like the “New world” 500+ years later..
Apps on facebook and brand names on twitter.. Get with the program people – it’s like a gold rush, or better yet exploring a new frontier!! This is the best shit that’s happened since Christopher Columbus!! The online world is kinda like the offline world. Except that most of the offline (Physical Reality) has already … Read more
The future starts..today!! – EXTRA EXTRA EXTRA!!
I doubt it’s arguable. The Apple iphone, platform and distribution system has changed not only the industry, but also consumer behavior. In today’s nytimes.com article, Phillip W. Schiller, head of worldwide product marketing at Apple was quoted, “I absolutely think this is the future of great software development and distribution,” Mr. Schiller says. “The idea … Read more
Wendy’s – we have fish, too!
With McDonald’s impending success of their “Filet-o-fish” spot, Wendy’s must have cut ad budgets and are relying on local chains to pick up the slack..
