The bar effect..

There is an effect caused by alcohol – for some it kicks in after the first drink, and others after many drinks – where one who is consuming alcohol no longer is influenced by communications in the bar. At this point the strategic drinking decisions are already made – and any choice made after this point is made on auto pilot – so to speak.. Meaning that no matter what  information is available – it is practically irrelevant.

The question then is – how do you reach that consumer before this effect kicks in?

Yes, in bar – but in the beginning of the night..?

More so, it would be interesting to know or learn what effect bar communications actually have?  And if they do, until what point?

Is it when a certain spirit brand’s awareness hits critical mass? Obviously – but how is that critical mass gained.. Hummm?

Sent from my iPhone

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