SXSW 2013 – An “Almost Ordinary Experience” – Captured by Ian Mitchell

An Almost Ordinary Experience

According to Wiki, South by Southwest (SXSW) is a set of filminteractive, and music festivals and conferences that take place every spring (usually in March) in Austin, TexasUnited States. SXSW began in 1987, and has continued to grow in size every year. In 2011, the conference lasted for 10 days, with SXSW Interactive lasting for five, Music for six, and Film running concurrently for nine days.

In 2012, the conference lasted for 10 days, with convergence of music, tech and film ever increasing. Gamification also grew, and so did the beginnings of an underground emerge. With well over 300,000 people attending, millions of dollars spent and gained, SXSW is arguably the largest and most influential experience.

If you haven’t been you should go. If you have, you know. Year after year, everyone debates the future and ability for this experience to continue to be the catalyst for new ideas in tech, music and culture. What’s clear, after this year, is that the people that have been going year after year, still feel something, and also know something else.

We know, that while the experience continues to grow year after year, the smart and passionate will unite to create something deeper and greater. Something that starts small, underneath all of the clutter, and emerges into something much larger, a creative and cultural renaissance, an evolution driven by technology and passion.

This simple movie, captured by Ian Mitchell over 6 days brings to life the pilot light which has been lit. Enjoy!

sxsw – the experience from almostordinary on Vimeo.

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