It sucks to be ‘just’ a DJ

It sucks to be just a DJ. No seriously, if you can’t be the number one DJ, or the best DJ, known for something, then you need to be the fucking cool DJ, or the really hip DJ with a lot of fucking people who like you for some reason or another. In the least … Continue reading

“Just smile a little bit, it will help…”

11:33AM – Brooklyn “Just smile a little bit, it will help,” said the lady walking past me perpendicular as I approached the corner. Is she talking to me? The lady behind me laughed.. There was no way the first woman could have seen the woman who laughed. So either that woman was speaking to me … Continue reading

The Movement of Sound

#TRANSFORMTODAY

DJ JOURNEY – “I feel that to be great, you need to study what is greater. And, I’ve spent the past years of my life, studying, watching, looking around, paying attention to my environment, co-existing, not saying a word; until I got to a level of, confidence and I got to a level of knowing … Continue reading

#TURNTHINGSUP

#turnthingsup

Ever since first playing the alto saxophone when I was nine, throwing my first party in seventh grade, my first dj gig in eigth grade or leaving the corporate marketing world in my early 30’s to start a band, music is a part of my life that I am the most passionate about. And some … Continue reading

#ArtistEngage

#ArtistEngage began as a small project and test concept inspired by conversations, pop-up panels and a notion of #hacksxsw all which manifested at the end of 6th street in a rented warehouse during SXSW13. The b-giv social good lounge, sponsored in parts by Dos Equis, Pepsi and Hootsuite, hosted the likes of many musicians, artists, … Continue reading

Press Pause Play | Being an Artist in 2013

Being an artist is not easy these days. Nor is life that easy for marketers or consumers as well. Through my daily roller coaster quest to develop as a professional creator, I constantly seek feedback, engagement and inspiration. Here is a great film that really captures the challenge and opportunity of being an artist in … Continue reading

3 Posts Worth Reading..

I. 10 Ways social Media will change in 2011: We should think about the implications for brands and help arm your clients and teams with the knowledge to understand. Social Media will be supersized Companies will integrate social feedback into their decision making process Mobile will become our gateway to the world Video will be … Continue reading

Friendship is changing.. For Better or Worse?

Friendship

For better. We are evolving. But that’s just my own pov. “If you address either boyfriends or money.. Then I’m not coming home for thanksgiving!” Were the words echoing in the the hall from my friend shouting at her mother through the phone. “We are 21, 23 and 24..If we come home with a friend, … Continue reading

The Great Facerace..

Great Facerace

Yesterday, in the world of advertising, brands dealt with consumers.  Today brands deal with people.  Social media is a medium for people to connect with people.  If brands want to successfully coexist in social media with people, they need to play by the people’s rules. In the case of Facebook – There are over 500 … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 2

DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Continue reading