#ArtistEngage

#ArtistEngage began as a small project and test concept inspired by conversations, pop-up panels and a notion of #hacksxsw all which manifested at the end of 6th street in a rented warehouse during SXSW13. The b-giv social good lounge, sponsored in parts by Dos Equis, Pepsi and Hootsuite, hosted the likes of many musicians, artists, … Continue reading

How Good Content is Shared

Today, I was flipping through Instagram and came across this epic image. And thought to myself, “Perfect! I’m so stealing this.” I responded with that exactly to the publisher, and screen shot the image. They responded “do it.” I thought good, I already did. Yesterday Thump, a new EDM channel launched. They did a great … Continue reading

Friendship is changing.. For Better or Worse?

Friendship

For better. We are evolving. But that’s just my own pov. “If you address either boyfriends or money.. Then I’m not coming home for thanksgiving!” Were the words echoing in the the hall from my friend shouting at her mother through the phone. “We are 21, 23 and 24..If we come home with a friend, … Continue reading

The Great Facerace..

Great Facerace

Yesterday, in the world of advertising, brands dealt with consumers.  Today brands deal with people.  Social media is a medium for people to connect with people.  If brands want to successfully coexist in social media with people, they need to play by the people’s rules. In the case of Facebook – There are over 500 … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 2

DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 1

Volunteering for a public, group, not-for-profit project can always be a daunting task.  Besides the personalities, different ways of working, levels of commitment, access to resources and everything else, its sometimes difficult to get done what you need to in the amount of time that you have.  Over the next couple of days I am … Continue reading

I “Like” Facebook, but can no longer be a “Fan”

Below is a brief top line that capture three of the most recent Facebook changes and the implications these changes have for brands and marketers. language Change: Consumers connect to (Brand) Pages by clicking “Like” rather than “Become a Fan.” The core functionality of Pages remains unchanged. The purpose of this change is to make … Continue reading

Mobile Marketing, the Next Game Changer and Why!

A full-scale marketing assault is about to rain down on our lives through mobile, and will surly change the game for good.. And at first it’s not going to be pretty. Below are 7 signs that all point in the direction of Mobile Marketing and what’s to come! 1. Lady Gaga said so.. And for … Continue reading

Just an observation.. What the cool kids drink..

It seems, for what its worth, that the “Y” generation is trading down. Though the term “trading down”, well is used loosely since we’re talking about Manhattan and bottle service in the hottest clubs around. The ever elusive hot club scene where 20-somethings run around from table to table and rock-out to the wee hours … Continue reading

Why are Celebs more popular than Brands on Twitter?

So I’m a week late catching this article – though I don’t think the debate will be settled anytime soon.. The pecking order graphic below begs the question – Why are celebs more popular than brands on Twitter? Perhaps because they are people – and not brands.. and people want to follow people and not … Continue reading