It sucks to be ‘just’ a DJ

It sucks to be just a DJ. No seriously, if you can’t be the number one DJ, or the best DJ, known for something, then you need to be the fucking cool DJ, or the really hip DJ with a lot of fucking people who like you for some reason or another. In the least … Continue reading

The Movement of Sound

#TRANSFORMTODAY

DJ JOURNEY – “I feel that to be great, you need to study what is greater. And, I’ve spent the past years of my life, studying, watching, looking around, paying attention to my environment, co-existing, not saying a word; until I got to a level of, confidence and I got to a level of knowing … Continue reading

“I realize we spent countless hours…”

MARK COLANGELO – “I love making music, but make no mistake; it’s hard work.  Invisible Garden has put out two EP’s. Looking back, I realize we spent countless hours writing, recording, and mixing, but virtually no time promoting. That part was boring, and I didn’t think it was important.  I used to believe that good … Continue reading

Keys to Success: Quality Work and Truth

#TRANSFORMTODAY

DAN MUNOZ – “As an independent artist, the key to success is putting out quality work, and always being true to yourselves. That will shine through in the music and more often than not, people will be drawn to that realness and truth.“ That is the truth, over the past couple years, KB Jones and … Continue reading

Press Pause Play | Being an Artist in 2013

Being an artist is not easy these days. Nor is life that easy for marketers or consumers as well. Through my daily roller coaster quest to develop as a professional creator, I constantly seek feedback, engagement and inspiration. Here is a great film that really captures the challenge and opportunity of being an artist in … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 2

DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 1

Volunteering for a public, group, not-for-profit project can always be a daunting task.  Besides the personalities, different ways of working, levels of commitment, access to resources and everything else, its sometimes difficult to get done what you need to in the amount of time that you have.  Over the next couple of days I am … Continue reading

Why Brands should approach SM like consumers do..

Re: Social Media – Is it Strategic or Tactical? Yesterday Carol Phillips posted the following thought and question in her Millennial Marketing ‘Super Consumer’ Community, “Social media offers another way for brands to connect and build relationships with customers and potential customers. It is a tactic most brands should at least consider, particularly if they … Continue reading

Dear @papajohns, thanks for the apology.. and free pizza!

Thanks for the phone call this past week in response to the note below. Luis handled the situation great. In fact my roommates and I took him up on the offer for a complimentary large any topping, just this past Saturday – and ordered another pie in addition.  Thanks for the hook-up – we’re back … Continue reading

talkin ’bout my generation.. seriously you should read these if you want us to listen!

➜➜➜Huh➜WhaaaaT??➜➜➜➜➜➜What’s that u say???????????? A national study fresh out of SDSU is confirming that Generation Y really is Generation Me . The jaw-dropping conclusion? 57% of young people believe their generation uses social networking sites for self-promotion, narcissism and attention seeking. Article The fact that young people believe their generation uses social networking sites for … Continue reading