It sucks to be ‘just’ a DJ

It sucks to be just a DJ. No seriously, if you can’t be the number one DJ, or the best DJ, known for something, then you need to be the fucking cool DJ, or the really hip DJ with a lot of fucking people who like you for some reason or another. In the least … Continue reading

LAUNCH NYC – SEEKING DESIGNERS / SPONSORS – NYFW 2014

Manufacture New York and Adorama Announce Partnership for Groundbreaking LAUNCH NYC Fashion Week in 2014 (New York, NY) NYC fashion incubator & small run production facility, Manufacture New York (MNY), unveiled their New York Fashion Week plans by officially announcing a partnership with professional photography, video and consumer electronics retailer Adorama in Midtown Manhattan. From … Continue reading

“I realize we spent countless hours…”

MARK COLANGELO – “I love making music, but make no mistake; it’s hard work.  Invisible Garden has put out two EP’s. Looking back, I realize we spent countless hours writing, recording, and mixing, but virtually no time promoting. That part was boring, and I didn’t think it was important.  I used to believe that good … Continue reading

Keys to Success: Quality Work and Truth

#TRANSFORMTODAY

DAN MUNOZ – “As an independent artist, the key to success is putting out quality work, and always being true to yourselves. That will shine through in the music and more often than not, people will be drawn to that realness and truth.“ That is the truth, over the past couple years, KB Jones and … Continue reading

Press Pause Play | Being an Artist in 2013

Being an artist is not easy these days. Nor is life that easy for marketers or consumers as well. Through my daily roller coaster quest to develop as a professional creator, I constantly seek feedback, engagement and inspiration. Here is a great film that really captures the challenge and opportunity of being an artist in … Continue reading

How Good Content is Shared

Today, I was flipping through Instagram and came across this epic image. And thought to myself, “Perfect! I’m so stealing this.” I responded with that exactly to the publisher, and screen shot the image. They responded “do it.” I thought good, I already did. Yesterday Thump, a new EDM channel launched. They did a great … Continue reading

3 Posts Worth Reading..

I. 10 Ways social Media will change in 2011: We should think about the implications for brands and help arm your clients and teams with the knowledge to understand. Social Media will be supersized Companies will integrate social feedback into their decision making process Mobile will become our gateway to the world Video will be … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 2

DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 1

Volunteering for a public, group, not-for-profit project can always be a daunting task.  Besides the personalities, different ways of working, levels of commitment, access to resources and everything else, its sometimes difficult to get done what you need to in the amount of time that you have.  Over the next couple of days I am … Continue reading

The Value of Geolocation Application

It’s all about the story. When it feels good it works! Just like a conversation. At #Influencer10 last week there was a bit of healthy conversation around geo-location type platforms –and the question was posed- looking ahead at SCVNGR, places, foursquare, within music, marketing and art– what is the role of geolocation applications? Or in … Continue reading