The Movement of Sound

#TRANSFORMTODAY

DJ JOURNEY – “I feel that to be great, you need to study what is greater. And, I’ve spent the past years of my life, studying, watching, looking around, paying attention to my environment, co-existing, not saying a word; until I got to a level of, confidence and I got to a level of knowing … Continue reading

“I realize we spent countless hours…”

MARK COLANGELO – “I love making music, but make no mistake; it’s hard work.  Invisible Garden has put out two EP’s. Looking back, I realize we spent countless hours writing, recording, and mixing, but virtually no time promoting. That part was boring, and I didn’t think it was important.  I used to believe that good … Continue reading

Keys to Success: Quality Work and Truth

#TRANSFORMTODAY

DAN MUNOZ – “As an independent artist, the key to success is putting out quality work, and always being true to yourselves. That will shine through in the music and more often than not, people will be drawn to that realness and truth.“ That is the truth, over the past couple years, KB Jones and … Continue reading

Press Pause Play | Being an Artist in 2013

Being an artist is not easy these days. Nor is life that easy for marketers or consumers as well. Through my daily roller coaster quest to develop as a professional creator, I constantly seek feedback, engagement and inspiration. Here is a great film that really captures the challenge and opportunity of being an artist in … Continue reading

How Good Content is Shared

Today, I was flipping through Instagram and came across this epic image. And thought to myself, “Perfect! I’m so stealing this.” I responded with that exactly to the publisher, and screen shot the image. They responded “do it.” I thought good, I already did. Yesterday Thump, a new EDM channel launched. They did a great … Continue reading

3 Posts Worth Reading..

I. 10 Ways social Media will change in 2011: We should think about the implications for brands and help arm your clients and teams with the knowledge to understand. Social Media will be supersized Companies will integrate social feedback into their decision making process Mobile will become our gateway to the world Video will be … Continue reading

Influencer Vs. Innovator | #influencer10

If there is one thing for certain, time is no longer a commodity. The question is, in the time that you have, how do you spend it and what do you do with it? And in doing what it is you do with your time, how much control do you have? Is that which you … Continue reading

Why Brands should approach SM like consumers do..

Re: Social Media – Is it Strategic or Tactical? Yesterday Carol Phillips posted the following thought and question in her Millennial Marketing ‘Super Consumer’ Community, “Social media offers another way for brands to connect and build relationships with customers and potential customers. It is a tactic most brands should at least consider, particularly if they … Continue reading

Content is King, Marketing is Queen..

And Context is the Jester that stole the freakin crown.. Ah what a sight to see.. #sx10 – oh what a scene..#awesome First off – thank you Austin, TX for being such a Kick Ass host!! No seriously, they even had vans with the words Kick Ass painted on the side, driving around. And thank … Continue reading

Just an observation.. What the cool kids drink..

It seems, for what its worth, that the “Y” generation is trading down. Though the term “trading down”, well is used loosely since we’re talking about Manhattan and bottle service in the hottest clubs around. The ever elusive hot club scene where 20-somethings run around from table to table and rock-out to the wee hours … Continue reading