It sucks to be ‘just’ a DJ

It sucks to be just a DJ. No seriously, if you can’t be the number one DJ, or the best DJ, known for something, then you need to be the fucking cool DJ, or the really hip DJ with a lot of fucking people who like you for some reason or another. In the least … Continue reading

LAUNCH NYC – SEEKING DESIGNERS / SPONSORS – NYFW 2014

Manufacture New York and Adorama Announce Partnership for Groundbreaking LAUNCH NYC Fashion Week in 2014 (New York, NY) NYC fashion incubator & small run production facility, Manufacture New York (MNY), unveiled their New York Fashion Week plans by officially announcing a partnership with professional photography, video and consumer electronics retailer Adorama in Midtown Manhattan. From … Continue reading

“I realize we spent countless hours…”

MARK COLANGELO – “I love making music, but make no mistake; it’s hard work.  Invisible Garden has put out two EP’s. Looking back, I realize we spent countless hours writing, recording, and mixing, but virtually no time promoting. That part was boring, and I didn’t think it was important.  I used to believe that good … Continue reading

#ArtistEngage

#ArtistEngage began as a small project and test concept inspired by conversations, pop-up panels and a notion of #hacksxsw all which manifested at the end of 6th street in a rented warehouse during SXSW13. The b-giv social good lounge, sponsored in parts by Dos Equis, Pepsi and Hootsuite, hosted the likes of many musicians, artists, … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 2

DAY 2 Social Marketing Plan | Draft V.2 | 10/04/10 Challenge: RE:FORMSCHOOL is a really cool project, but most people don’t get it until they are here..and see how crazy an idea this is.. Question: How can we explain what it is we are doing in a way that people care? Answer: Capture, create and … Continue reading

RE:FORMSCHOOL | Digital Strategy Day 1

Volunteering for a public, group, not-for-profit project can always be a daunting task.  Besides the personalities, different ways of working, levels of commitment, access to resources and everything else, its sometimes difficult to get done what you need to in the amount of time that you have.  Over the next couple of days I am … Continue reading

RE:FORMSCHOOL

RE:FORM SCHOOL is a high profile group art exhibition, event series and public awareness campaign taking place in New York City, that brings together the creative community in a call for the reform of the American Public Education System. http://reformschool.letsredu.com This is a pro bono project with a bunch of talented individuals and artists including … Continue reading

Influencer Vs. Innovator | #influencer10

If there is one thing for certain, time is no longer a commodity. The question is, in the time that you have, how do you spend it and what do you do with it? And in doing what it is you do with your time, how much control do you have? Is that which you … Continue reading

Mobile Marketing, the Next Game Changer and Why!

A full-scale marketing assault is about to rain down on our lives through mobile, and will surly change the game for good.. And at first it’s not going to be pretty. Below are 7 signs that all point in the direction of Mobile Marketing and what’s to come! 1. Lady Gaga said so.. And for … Continue reading

Why are Celebs more popular than Brands on Twitter?

So I’m a week late catching this article – though I don’t think the debate will be settled anytime soon.. The pecking order graphic below begs the question – Why are celebs more popular than brands on Twitter? Perhaps because they are people – and not brands.. and people want to follow people and not … Continue reading