How Good Content is Shared

Today, I was flipping through Instagram and came across this epic image. And thought to myself, “Perfect! I’m so stealing this.” I responded with that exactly to the publisher, and screen shot the image. They responded “do it.” I thought good, I already did. Yesterday Thump, a new EDM channel launched. They did a great … Continue reading

3 Posts Worth Reading..

I. 10 Ways social Media will change in 2011: We should think about the implications for brands and help arm your clients and teams with the knowledge to understand. Social Media will be supersized Companies will integrate social feedback into their decision making process Mobile will become our gateway to the world Video will be … Continue reading

Friendship is changing.. For Better or Worse?

Friendship

For better. We are evolving. But that’s just my own pov. “If you address either boyfriends or money.. Then I’m not coming home for thanksgiving!” Were the words echoing in the the hall from my friend shouting at her mother through the phone. “We are 21, 23 and 24..If we come home with a friend, … Continue reading

I “Like” Facebook, but can no longer be a “Fan”

Below is a brief top line that capture three of the most recent Facebook changes and the implications these changes have for brands and marketers. language Change: Consumers connect to (Brand) Pages by clicking “Like” rather than “Become a Fan.” The core functionality of Pages remains unchanged. The purpose of this change is to make … Continue reading

Mobile Marketing, the Next Game Changer and Why!

A full-scale marketing assault is about to rain down on our lives through mobile, and will surly change the game for good.. And at first it’s not going to be pretty. Below are 7 signs that all point in the direction of Mobile Marketing and what’s to come! 1. Lady Gaga said so.. And for … Continue reading

HOW the Digital Frontier is like the “New world” 500+ years later..

Apps on facebook and brand names on twitter.. Get with the program people – it’s like a gold rush, or better yet exploring a new frontier!! This is the best shit that’s happened since Christopher Columbus!! The online world is kinda like the offline world.  Except that most of the offline (Physical Reality) has already … Continue reading

talkin ’bout my generation.. seriously you should read these if you want us to listen!

➜➜➜Huh➜WhaaaaT??➜➜➜➜➜➜What’s that u say???????????? A national study fresh out of SDSU is confirming that Generation Y really is Generation Me . The jaw-dropping conclusion? 57% of young people believe their generation uses social networking sites for self-promotion, narcissism and attention seeking. Article The fact that young people believe their generation uses social networking sites for … Continue reading

The Daily Engagement – a New Metric?

If so, then what does it mean? Not quite sure, but I’ve just spent the last 45-mins pecking away capturing the data below.  Whatever the case, it may be an appropriate time to re-examine McLuhan’s argument that the Medium is the Message, in contrast to what the fuck is going on today.. So, I’ve decided … Continue reading

A firey debate.. And perhaps opportunity – to innovate or die?

An article today in the NYTimes caught my eye, enough to grab the section off the counter of my parents house before heading back into the city. My father hates when I take the Sunday Business section. Still, I proceeded to snag his nightly reading, just so I wouldn’t forget to read it. My bad … Continue reading

The future starts..today!! – EXTRA EXTRA EXTRA!!

I doubt it’s arguable. The Apple iphone, platform and distribution system has changed not only the industry, but also consumer behavior. In today’s nytimes.com article, Phillip W. Schiller, head of worldwide product marketing at Apple was quoted, “I absolutely think this is the future of great software development and distribution,” Mr. Schiller says. “The idea … Continue reading