It sucks to be ‘just’ a DJ

It sucks to be just a DJ. No seriously, if you can’t be the number one DJ, or the best DJ, known for something, then you need to be the fucking cool DJ, or the really hip DJ with a lot of fucking people who like you for some reason or another. In the least … Continue reading

“Just smile a little bit, it will help…”

11:33AM – Brooklyn “Just smile a little bit, it will help,” said the lady walking past me perpendicular as I approached the corner. Is she talking to me? The lady behind me laughed.. There was no way the first woman could have seen the woman who laughed. So either that woman was speaking to me … Continue reading

The Movement of Sound

#TRANSFORMTODAY

DJ JOURNEY – “I feel that to be great, you need to study what is greater. And, I’ve spent the past years of my life, studying, watching, looking around, paying attention to my environment, co-existing, not saying a word; until I got to a level of, confidence and I got to a level of knowing … Continue reading

“I realize we spent countless hours…”

MARK COLANGELO – “I love making music, but make no mistake; it’s hard work.  Invisible Garden has put out two EP’s. Looking back, I realize we spent countless hours writing, recording, and mixing, but virtually no time promoting. That part was boring, and I didn’t think it was important.  I used to believe that good … Continue reading

Keys to Success: Quality Work and Truth

#TRANSFORMTODAY

DAN MUNOZ – “As an independent artist, the key to success is putting out quality work, and always being true to yourselves. That will shine through in the music and more often than not, people will be drawn to that realness and truth.“ That is the truth, over the past couple years, KB Jones and … Continue reading

#ArtistEngage

#ArtistEngage began as a small project and test concept inspired by conversations, pop-up panels and a notion of #hacksxsw all which manifested at the end of 6th street in a rented warehouse during SXSW13. The b-giv social good lounge, sponsored in parts by Dos Equis, Pepsi and Hootsuite, hosted the likes of many musicians, artists, … Continue reading

How Good Content is Shared

Today, I was flipping through Instagram and came across this epic image. And thought to myself, “Perfect! I’m so stealing this.” I responded with that exactly to the publisher, and screen shot the image. They responded “do it.” I thought good, I already did. Yesterday Thump, a new EDM channel launched. They did a great … Continue reading

The Great Facerace..

Great Facerace

Yesterday, in the world of advertising, brands dealt with consumers.  Today brands deal with people.  Social media is a medium for people to connect with people.  If brands want to successfully coexist in social media with people, they need to play by the people’s rules. In the case of Facebook – There are over 500 … Continue reading

The Value of Geolocation Application

It’s all about the story. When it feels good it works! Just like a conversation. At #Influencer10 last week there was a bit of healthy conversation around geo-location type platforms –and the question was posed- looking ahead at SCVNGR, places, foursquare, within music, marketing and art– what is the role of geolocation applications? Or in … Continue reading

Why are Celebs more popular than Brands on Twitter?

So I’m a week late catching this article – though I don’t think the debate will be settled anytime soon.. The pecking order graphic below begs the question – Why are celebs more popular than brands on Twitter? Perhaps because they are people – and not brands.. and people want to follow people and not … Continue reading